# Astor > Astor is a personal investing agent on iPhone and in iMessage. It connects to the brokerage, retirement and crypto accounts you already have, watches the market for what matters to what you own, and texts you what happened, why it matters to you and what you could do. You make every decision. Astor is the brand of Gaus, Inc., an SEC-registered investment adviser (CRD #338424). Free to start; Pro is $19/month or $10/month billed yearly; Max is $29/month or $19/month billed yearly. ## Product - [Home](https://www.astor.app/): what Astor does, how it works, pricing and FAQ - [Legal and disclosures](https://www.astor.app/legal): Form ADV Part 2A, Form CRS, terms and privacy ## Comparisons - [Astor vs. Origin: which AI financial advisor fits you?](https://www.astor.app/blog/astor-vs-origin): Origin is an all-in-one money app with an AI Advisor. Astor is a personal investing agent that watches what you own. Here’s how to choose. - [Astor vs. Perplexity Finance: research tool or personal investing agent?](https://www.astor.app/blog/astor-vs-perplexity-finance): Perplexity Finance is a strong research tool that can read your holdings. Astor is a personal investing agent and SEC-registered adviser. - [Can ChatGPT analyze your portfolio? Astor vs. ChatGPT for investing](https://www.astor.app/blog/astor-vs-chatgpt): Yes, in the US ChatGPT can now read your holdings. Here’s how it compares with Astor, a personal investing agent and SEC-registered adviser. - [Astor vs. Betterment: which one fits how you invest?](https://www.astor.app/blog/astor-vs-betterment): Betterment manages goal-based ETF portfolios for $5 a month or 0.25% a year. Astor watches the accounts you already have, and you make every decision. - [Astor vs. Wealthfront: an AI investing agent or a robo-advisor?](https://www.astor.app/blog/astor-vs-wealthfront): Wealthfront runs an automated index portfolio for 0.25% a year. Astor watches the accounts you already have, and you make every decision. ## Guides - [Which apps alert you when news affects the stocks you own?](https://www.astor.app/blog/stock-alerts-for-news-on-stocks-you-own): Schwab, Fidelity and Seeking Alpha send news alerts on stocks you hold. How they compare with Yahoo, Google, TradingView, Perplexity and Astor. - [Is it safe to connect your brokerage account to an AI app?](https://www.astor.app/blog/is-it-safe-to-connect-your-brokerage-account): Usually, if the connection is read-only, runs through Plaid, and the company protects your data. Here’s what to check before you connect. - [Which AI investing apps work with the brokerage you already have?](https://www.astor.app/blog/ai-investing-apps-that-work-with-your-brokerage): Robo-advisors manage money you move to them and broker AI works with one broker. Apps like Astor connect to the accounts you already have. - [How much does an AI financial advisor cost in 2026?](https://www.astor.app/blog/ai-financial-advisor-cost): An AI financial advisor costs $0 to a few thousand dollars a year. See 2026 prices for Astor, Wealthfront, Betterment, Origin and Range at $50k and $250k. - [Which AI investing apps are SEC-registered investment advisers?](https://www.astor.app/blog/sec-registered-ai-investment-advisers): Astor, Origin, Range, Betterment and Wealthfront are offered by SEC-registered advisers. What that means, what it doesn’t, and how to check. - [Robo-advisor vs. AI investing agent vs. financial advisor: what’s the difference?](https://www.astor.app/blog/robo-advisor-vs-ai-investing-agent-vs-financial-advisor): A robo-advisor runs a portfolio for you, an AI investing agent helps you decide, and a financial advisor plans your whole financial life with you. - [What is a personal investing agent?](https://www.astor.app/blog/what-is-a-personal-investing-agent): A personal investing agent is AI that connects to your accounts, watches what you own, and tells you what matters. You make every decision. - [How to create a financial plan: 10 steps that actually work](https://www.astor.app/blog/how-to-create-a-financial-plan-10-steps-that-actually-work): Write down where you stand and what you want, then take 10 steps in order, from budget and emergency fund to investing and a yearly review. - [What happens to unvested RSUs when you get laid off?](https://www.astor.app/blog/rsus-when-laid-off): Unvested RSUs are usually forfeited when you’re laid off, and vested shares stay yours. What to check, what you can ask for, and how the taxes work. - [Does time in the market beat timing the market?](https://www.astor.app/blog/time-in-market-beats-timing-the-market): Historically, staying invested has done better than jumping in and out, because the best days tend to land right next to the worst ones. - [Roth IRA vs. 401(k): which should you prioritize?](https://www.astor.app/blog/roth-ira-vs-401k-which-should-you-prioritize): A common order is 401(k) up to the match, then a Roth IRA, then back to the 401(k). 2026 limits, income caps and SECURE 2.0 changes, sourced. - [How often should you rebalance your 401(k)?](https://www.astor.app/blog/rebalance-your-401k): For most people, once a year is enough, plus a sooner check if your mix drifts 5 points from target. Here’s how to rebalance a 401(k). - [How are RSUs taxed? RSU tax strategies for tech workers in 2026](https://www.astor.app/blog/rsu-tax-strategies-for-tech-workers): RSUs are taxed as wages when they vest, and 22% withholding often falls short. How RSU taxes work in 2026 and the planning moves worth knowing. - [How to actually review your investment portfolio](https://www.astor.app/blog/how-to-actually-review-your-investment-portfolio): List every account, then check your mix, concentration, fees and goals. Rebalance only if something drifted. A yearly review is enough for most. ## Product updates - [Introducing Text to Trade](https://www.astor.app/blog/introducing-text-to-trade): Describe an idea and Astor helps you build and size a strategy. You approve every trade, and it executes in your own Robinhood agentic account. - [At a glance: what moved your money today](https://www.astor.app/blog/at-a-glance): At a glance is Astor’s five-second portfolio check: two lines on what moved your money today and why, a daily chart, and a brief before the open. - [Talk to Astor in iMessage](https://www.astor.app/blog/talk-to-astor-in-imessage): Text Astor in iMessage about the stocks you actually own. Ask questions, get alerts when something matters, and follow up in the same thread. - [Scheduled alerts: never miss a move](https://www.astor.app/blog/scheduled-alerts): Ask Astor to check your stocks every morning, weekly, before a company reports or when a condition is met, and get a text with what it found. - [Astor raises $5M seed round to build a personal investing agent](https://www.astor.app/blog/astor-raises-5m-seed): Astor raised a $5 million seed round led by Monashees, with Y Combinator, Goodwater Capital and others, to build a personal investing agent. ## Optional - [Full text of every article](https://www.astor.app/llms-full.txt): each post above as Markdown, with its disclosures. Any post is also available as Markdown by adding .md to its URL.